What Is the Daily Routine of Fashion Merchandiser

Don't look for someone else to do information technology. Rent yourself and start calling the shots.

Get Started Free

What is Merchandising?

Merchandising is the promotion of the sale of goods that tin can employ pricing, special offers, display and other techniques designed to influence consumers' buying decisions. The concept of merchandising is based on presenting products at the right time, at the right place, in the right quantity and at the correct price to maximize sales.

Merchandising Strategies

When it comes to merchandising strategies, a "one size fits all" approach won't suffice. Depending on the overarching objective for the retailer, brand, and category, the merchandising strategies should vary by category or fifty-fifty by segment to target a specific goal, such as developing customer loyalty, increasing sales, driving footfall/traffic, raising awareness of your brand, and and so on.

In a retail setting, some of the nearly popular methods to hogtie shoppers to purchase include:

• Interactive displays that use aroma, sound, and motion technology
• In-store and window displays in unique shapes
• Shelf signage
• Creating themes to package products together (e.g. school dejeuner, barbecue season, Christmas, etc.)
• Gratuitous tasting sessions and in-shop demonstrations
• Giveaways and samples
• Well planned, eye-level product placement
• Well-stocked shelves and displays

In an eCommerce setting, the near effective ways to entice people to make a purchase include:

• Alive conversation support to aid customer purchase decisions
• Placing the search bar in a prominent position on the site
• Offering free aircraft
• Condition bar to prove progress during checkout
• Flavour-specific and holiday-based collections, curated landing pages and special offers
• Production descriptions that use images, copy, attributes, videos and other digital data
• Production recommendations
• Advertising banners
• Ratings and reviews
• Cross-selling , upselling and bundling
• Effective product categorization
• Ribbon overlays that visually accentuate something special about a production (bestseller, free shipping, sale, newly added, etc.)

The Importance of Merchandising

• Variety: Merchandising can show customers the variety you take inside your store and so they have a good selection of products to choose from.
• Product placement: With a slap-up merchandising strategy you lot tin place addition products inside your customer'due south attain, both on and off line, for them to buy.
• Promoting: Placing your onsale products in a specific area on your website, or in store, means that people volition be more willing to browse products around information technology.

Benefits of Merchandising

Since merchandising is all about selling, the ultimate benefit of effective merchandising is higher sales and better profit. Stores that manage to create a seamless shopping experience and effectively guide consumers to purchase completion, relish an array of benefits including:

• Higher profits
• More satisfied shoppers
• More engaged buyers (longer on-site time)
• Faster inventory turnover
• Increased brand loyalty
• Increased make recognition

Differences Between Sales and Merchandising?

Although sales and merchandising are ii closely related functions, they are not the same thing. Merchandising is the process of leading a customer to a sale, while the term "sales" refers to a consumer actually selecting a production and completing a purchase transaction. For instance, a prominently displayed banner leading to a special gift guide can inspire and entice a consumer to add a production to their shopping handbasket (that'south merchandising) and when the customer completes checkout, it'south classified as sales.

---

Desire to Learn More?

• What Should You Sell Online?
• Best Dropshipping Products to Sell in Fall
• 20+ Trending Products to Sell
• Best Dropshipping Products to Sell in Summer

---

Is there anything else you'd like to know more than most and wish was included in this article? Let us know!

Share this post